Beginning of online dating
“They’re the biggest player in the market, and they tend to be in the forefront of the trends,” says IBISWorld senior analyst Jeremy Edwards of Match.
The 20-year history of online dating, he says, can be read as three epochs. Primitive as it seems now, the ability to find other singles online, and to filter them by age, location, eye color, sexual proclivity, etc., was a revelation -- even if the only people making use of it were “the crazy geeks who knew what the internet was,” in Yagan’s words.These impromptu Tinder parties are the app’s best marketing weapon.Indeed, Tinder CEO Sean Rad says one of the most frequent requests he hears from users is a setting that will allow them to Tinder on behalf of friends.For online daters, mobile offers a fundamentally different experience, one that in several ways offers a superior answer to problems the industry has been struggling with since its inception.One of those problems is the stigma that continues to cling to the practice despite its arrival in the mainstream.
In Pew’s survey, 59% of respondents said they considered it a good way to meet people, while 21% said it’s only for the desperate.