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However, the combination of great subject material -- dating, attraction and sex --in addition to advanced data analysis have made dating site blogs must-read material.
Why they rock: They curate stories from their own community.
Which dating sites do you love for their content marketing? Why These 4 Brands Bring Social Media & Blog Content Together Amazingly Learn From the Masters: Brands That Crafted a Cohesive Multi-Platform Social Media Brand How Brands Should Really Be Thinking About Content Distribution [Interview] Used to be a member, but moved on?
Koeppel Direct is a direct response media buying firm with valuable experience and expertise working with companies looking to grow, expand and surge ahead in the online dating category.
The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users.
Posts on OKTrends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action.
There's also a Zoosk You Tube channel with videos featuring the theme "First Comes Like," showing the importance of the first smile, greeting and date -- long before the "L word" is ever uttered.